Burton Snowboards.
Global Brand Direction

LEADERSHIP, STRATEGY, GTM, ALL B2C & B2B MARKETING , BRAND CREATIVE DIRECTION, PRODUCT CREATIVE DIRECTION, AND PRODUCT MANAGEMENT.

I am so thankful for my time at Burton. After prying my way into the marketing office via an unpaid internship I was quickly promoted through the ranks ultimately running the global marketing department for three of snowboarding's most influential brands.

I can't overstate how influential my time was at Burton or how much I learned. Driven by passion, curiosity, and supportive leadership teams, I was able to travel the globe working with legendary marketers, designers,  engineers, and athletes. From product testing with the world's greatest athletes to discussing plastic flow rates with leading product manufacturers, I amassed a huge breadth of knowledge. And, most importantly I learned the skill of asking the right questions to create meaningful work and how to excite teams to build it.

From creating a media plan, to designing a snowboard boot, outlining a social strategy, building a 400+ line BOM, rebuilding a brand platform, & mentoring a team- I was fortunate to touch so many aspects of consumer brands.

Here is some more work.

PRŪF

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Zero Motorcycles

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The Sum

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Under Armour

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Nike

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Burton Snowboards

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