Zero Motorcycles.
Brand Relaunch

I jumped at the chance when Sam Paschel, the CEO of the world's leading electric motorcycle brand contacted me to do a complete brand relaunch.

Our goal was to thread the needle of growing trust with core riders while also paving a path towards engaging a larger scalable audience. Combining cultural views towards the EV category along with a competitor and consumer analysis, we carved out a position that no other motorcycle brand could touch- the transcendent riding experience of Zero's bikes. Quiet, smooth, lightning quick, and gear free. With distractions removed a flow state is achieved, heightening the rider's senses and shifting their perception of everything around them. The shift in perception while on the bike reflects the needed shift in perception of electric bikes' viability and performance.