GROUNDWORKS _ Portland, Or

Led the marketing and creative team across four distinct brands, from brand and creative direction through the day-to-day decisions of how and where we showed up. Rebuilt the PRŪF brand around a clearer vision for the business, uncovering an untapped market opportunity that developed into a new line of gummies, Groundworks’ top-performing product launch to date.

THE SUM _ Portland, Or

Built The Sum around an emerging shift in masculinity toward beauty, openness, and character. Crafted the business, Brand, and products each as a full expression of that vision. Grew The Sum into an internationally distributed perfume and jewelry company recognized by WGSN and The New York Times, then sold it in 2019.

UNDER ARMOUR _ Portland, Or

Delivered on Under Armour’s sportswear initiative by translating the brand’s go-for-broke DNA into a modern take on classic sportswear—an ownable market position amid the athleisure clutter. The first collection achieved 86% sell-through, launching at Barneys, Net-A-Porter, and other premium retailers. Established the cultural credibility to match, earning coverage in Vogue, GQ, and Highsnobiety.

PEET KEGLER DESIGN _ Portland, Or

Worked directly with clients including Nike, REI, Levi’s, and Tiger Woods to translate business objectives into brand, product, and creative direction. Created a comprehensive Brand platform for Tiger Woods that Nike adopted as the new global standard for its top athletes. The work contributed to three consecutive years of 17%+ revenue growth in Nike Golf's global apparel.

BURTON SNOWBOARDS _ Burlington, Vt

Ran global marketing for Forum Snowboards and apparel brands Special Blend and Foursquare through an industry downturn. Rebuilt the marketing and creative departments while overhauling Brand, product strategy, creative, and B2C + B2B marketing across channels. Reinvigorated the brands, turning legacy recognition into renewed relevance and sales—and a $4M pre-tax loss into a $1M profit within 24 months.

BURTON SNOWBOARDS _ Burlington, Vt

Managed snowboard bindings from strategy through engineering and manufacturing. Turned athlete, market, design, and business insights into products people wanted. Promoted within one year to reinvent Forum’s struggling binding category, transforming both the product and its market position. The rebuild drove a 28% increase in sales within 24 months, introduced a new visual language to the market and the Hinge Disk—an award-winning innovation that reshaped the entire industry.

BURTON SNOWBOARDS _ Burlington, Vt

Promoted through progressively responsible roles in Burton’s global marketing org working across Brand, creative, and retail. Oversaw consumer packaging for more than 14,000 SKUs across multiple categories. Named Burton’s groundbreaking EST product line and drove its adoption across all hardgoods product lines, contributing to one of the most successful product launches in company history.

Bachelor’s Degree | Marketing Communications, Advertising, and Public Relations

Minor in Photography | Emerson College | Boston, MA