Managed all aspects of planning, operations, and client relationships. This included brand strategy, creative direction, copywriting, project management, and budgeting. Specialized in developing comprehensive integrated campaigns and rebuilding brands from the ground up. Established and maintained strong partnerships with various design agencies to drive business development and expand client base. Consulted with clients to deeply understand their business needs, target audience, and market positioning, resulting in strategic-based creative work and integrated marketing campaigns that helped innovate the business, engage consumers, and motivate communities emotionally.

•Collaborated with renowned clients such as Nike, Burton Snowboards, Tiger Woods, and Zero Motorcycles

•Produced a national TV ad for Nike Snowboarding, serving as the writer, director, and co-producer

Recruited to lead the marketing and creative team responsible for all B2C and B2B deliverables for a consumer product brand named PRŪF in addition to all marketing and creative for twenty-three retail stores across six different brands including Electric Lettuce, Serra, and Farma. Reporting directly to the CEO, made data informed decisions to mature the position and performance of all brands. Re- focused the marketing budget towards high ROI spends and re- centered all experiences to be more consumer-centric, meaningful, and fun .

•Rebuilt the PRŪF brand from top-to-bottom. Developed a new product category including the creation and launch for a line of gummies that were the brand’s top performing product launch to date

•Increased performance and revenue generation of sms loyalty program

Built and sold an innovative fashion brand from the ground up by leveraging foresight into culture shifts to create a new brand and line of unisex fragrances and jewelry. Designed unique and exclusive products to complement an engaging digital and social consumer experience. Orchestrated business model execution, brand strategy, PR, marketing, P&L, and customer lifecycle management. Expanded a strong professional network at industry events such as Paris Fashion Week and ComplexCon. Successfully negotiated agreements and maintained relationships with influencers, retailers, and global vendors.

•Transformed a passion project into a globally recognized business, securing distribution across prominent retailers in the USA, Canada, Germany, Australia, and Japan

•Recognized for trend leadership by the New York Times and leading fashion magazines, featured in multiple WGSN trend reports

Recruited as a leading marketing and creative expert to drive a new, exclusive product line in collaboration with the VP of Sport Fashion. Crafted and aligned vision, strategy, and creative to build the complete sportswear program from scratch into an innovative digital & social-first brand. Shaped the strategic vision for product lineplanning & design along with all marketing which resulted in groundbreaking product sold in Barney’s and other premium retailers.

•Hired by the VP of Sport Fashion as the first marketing member of his team

•Instrumental thought leader to a brand strategy featured in GQ, Vogue, and Highsnobiety

Facilitated effective communication between clients and the design studio ensuring client objectives were met. Conducted extensive market research to develop creative strategies that successfully aligned with clients' marketing, design, and product goals. Collaborated with brands such as Nike, REI, and Levi's, both in receiving briefings and delivering presentations. Composed compelling copy for client presentations and customer-facing materials.

•Restructured Tiger Wood's brand plan, effectively aligning him, his brand, and his product collection for a successful comeback while also shaping the future of Nike's entire golf program

•Contributed to various projects involving physical and digital product design, branding, digital media, social media, video production, and copywriting

Reported directly to the GM. Lead all global marketing efforts across multiple channels, including digital, social, retail, events, OOH, tradeshows, PR, and product development. Led a diverse team across the USA, Austria, and Japan, effectively utilizing international resources to drive results. Developed impactful global positioning strategies for three brands, leveraging data-driven decision-making to shape audience behavior and snowboarding culture. In addition to leading all brand creative, played a crucial role in shaping product design, sales strategies, and distribution channels.

•Led the creative redesign and development of all marketing and product initiatives

•Successfully navigated economic challenges and industry downturns, driving pre-tax profit from -$4M to +$1M within 24 months

•Revitalized three experimental brands through comprehensive business & brand strategy refreshes, product price point adjustments, and optimized distribution

Successfully managed end-to-end binding line planning, design, engineering, and production to meet project deadlines and performance goals. Utilized athlete input, market data, and industry influencers to forecast trends and drive cutting-edge product development initiatives. Within one year was promoted to lead a critical category rebuild, repositioning a struggling hardgoods brand (Forum) by identifying a focused audience, influencing creative strategies, and realigning product marketing strategy.

•Introduced a trend-setting aesthetic and industry-changing technologies, resulting in a 28% increase in Forum sales within 24 months

•Developed and launched multiple award-winning innovations, contributing to maintaining a 50% global market share for Burton bindings

Promoted through the ranks and entrusted to manage and motivate an ambitious team driving the global brand marketing strategy and executions for the world’s largest snowboard company. Managed all creative for 14,000+ SKUs of consumer packaging across all categories.

•Formulated and gained company-wide approval for naming the groundbreaking "EST" product line, driving record-breaking sales and establishing it as the most successful product innovation in company history

•Managed all product marketing for the bindings business- the industry leader in both men’s and women’s product

Marketing Communications, Advertising, and Public Relations

Minor in Photography

•National second place American Advertising Federation (AAF) National Student Advertising Competition (NSAC) Toyota Matrix campaign. Regional first place winners.

One-on-one leadership development and career acceleration offered to select  employees chosen by Burton Snowboards' senior management.